The flurry of activity in the media and concerning student safety in Australia seems to have taken it’s toll. It is widely reported that visa applications by Indian students wanting to study in Australia have dropped by as much as 46% compared to the same time last year. While some of it can be attributed to the GFC (Global Financial Crisis), the media hype and the diplomatic war of words have definitely made a big dent in the market.
The education market, estimated at $15 billion, is staring down the barrel of losses in student numbers. This is going to be a year of empty classrooms for a number of private education providers. They are up against a perfect storm of forces – the Indian economy remaining buoyant through the GFC, the strengthening of the rupee against the US dollar making it attractive to prospective students, and the hit that Australia has taken in it’s reputation for safety.
Now, as a first step, for Australia to get her groove back, she needs a strong brand ambassador – someone that can work miracles, and I don’t mean Mary McKillop. The land of Oz could re-invent an advertising campaign with Lara Bingle’s ‘Where the bloody hell are you?’ sort of message? But somehow, my gut feel is that is not going to work. Even a ‘flawed’ Jennifer Hawkins is going to find it difficult to lure students back. But, nay, do not despair. I think I have found the perfect mantra to revival. Something that will make students return in droves. The answer, my friends, is cricket.
Ah, cricket, you say - not that chirpy insect, but the game. Indians are unique – they are born with one special chromosome dedicated to cricket. It runs in the Indian blood. As they say, some Indians are born with cricket, some learn it, and the rest have cricket thrust upon them. In a country of over 20 official languages and 25 states, the glue that binds them together is this game that the British introduced in their colonies, so they could keep getting humiliated for years after they quit those countries.
The businessman in me says there is definitely an angle here. If you have ever been to India, the one thing you will realise is that there is hardly any open space left to play a relaxed game of cricket. The contrast to the open landscapes of Australia is stark. In Mumbai, you could not play cricket without breaking your neighbour’s window or injuring an innocent passer-by. And, that is where Australia has a competitive edge.
What I am proposing is for an ‘Australian Cricket University’ to be set up. Similar to cricket academies that already exist in some parts of Australia and India, only they would be on a much larger scale. The primary intent would be for would-be and upcoming players from around the world (well, India mostly) to spend 2-3 years in a fully residential course developing their cricket skills. The course could allow the students to play on some of the best pitches in Australia, from the MCG to the Adelaide Oval. And the ones that shine in this would win a fast track ticket to regional or national teams.
Is there a demand for this, you may ask. Consider that cricketers in India have rock star status. They earn millions in endorsements and sponsorship in addition to match fees. And the match fees are nothing to scoff at either. For a single IPL season, a new face can make anywhere between $20K and $100K for 6 weeks of effort. Seasoned names can make millions. The Cricket University would provide the ones who can afford it a chance to shine and perhaps be picked by an IPL side.
And if the Cricket University could lure some big names into their fold, say the likes of Steve Waugh or Shane Warne, who are household names in India, there is no stopping it. Of course, a course of this magnitude would not come cheap. I would expect a student to pay about $40-50K for a year.
The biggest drawback would be that there is no guarantee of success in such a course. This is where the Cricket University would need to diversify it’s offerings. Apart from the gruelling training regime, students could actually study a number of courses, and probably earn a Bachelor of Cricket. It could be anything from public speaking skills (so they can ace that post match interview on TV) to commentary skills. The more mathematically inclined could choose cricket statistics or bookmaking. The media driven ones could move into becoming a cameraman or a animator for cricket channels. Some could make a foray into merchandising and selling cricketing equipment or even memorabilia.
In fact, it could spawn a huge industry, with students finding careers in publishing, media, physiotherapy, talent management, umpiring, or any one of those myriad industries that cricket supports. So, it would be unique in turning out graduates who can take the cricketing world by storm, either by playing at the highest level or by supporting the industry.
I’m sure the offering could be made attractive enough to attract a number of students. The more I think about it, the more feasible it looks. And where better to set it up than Bowral in NSW, the home of Don Bradman. Don enjoys celebrity status in India with thousands of tourists making the trip every year to visit Don’s museum in Bowral. (I suspect the reason he came to be looked on as a demi God was not just due to his batting prowess, but because he came out openly in support of Sachin Tendulkar, calling him the greatest batsman of all time).
Now, all I’ve got to do is find a venture capitalist, who is cricket crazy to stump up the initial couple of million dollars to set it up, and I can retire a rich man. Howzaat!
Tuesday, January 12, 2010
Friday, January 08, 2010
Is Australia a racist country?
This seems to be the question the world is asking. Well, I exaggerate… it’s probably only the top two test cricket playing countries who are asking the question. And I, as a 11 year veteran in Australia, still on my Indian passport, think I have found the answer. And the answer is…drumroll, please…. well, if I gave you the answer now, you wouldn’t read the rest of this post, would you?
The unfortunate murder of Nitin Garg in Melbourne has charged up a number of people, and in my view, rightly so. In my view, what went wrong was Julia Gillard, the Deputy Prime Minister trying to rule out race as a cause at a press conference. That was a poor choice of strategy. By pre-empting the police investigation to categorically declare that race was not a factor only inflamed passions even further.
B Chandrashekhar, my law teacher at IIM Bangalore used to say that ‘Justice not only needs to be done, but must also be seen to be done’. This is the basic premise that the pollies have forgotten. The truth may be that it may have been an opportunistic crime. But people need to watch the judicial machinery in action, reaching that decision, to be satisfied that it is so. A politician making a statement on a judicial matter, and offering no evidence in support, adds insult to injury.
Not only do the victim’s families and their supporters feel they have been unfairly denied a chance of justice, they also begin to believe there is no chance of justice in such a prejudiced world. And inevitably, conclusions are drawn – ‘They are trying to hide something’, ‘sweep it under the carpet’, ‘protect someone’…the rumours grow by the day.
The only way to prevent this is to let justice step in and take it’s course, and be seen to take it’s course. Most Indians would have more faith in the Austrealian justice system than in the Indian system. The Indian system is notoriously fallible, and it takes years to get any sort of result, let alone a conclusive one.
Where is Australia’s chance of redeeming their ‘safe’ and pristine image?
Aussies should not underestimate the power of the media in India. There are dozens of 24-hour news channels bombarding people with messages round the clock. When a message is repeated often enough, it becomes the truth, in people’s minds. These channels are giants compared to the likes of Channel 7 and 9. They have reach and influence thousands of times greater than the Australian media. It is that media that the PR gurus need to work on.
Being more open with the Indian media is very important. Providing hour by hour updates on the progress of investigations may be a good idea. More news of ‘No News’ is better than idle speculation. At least, viewers get the feeling that there is some progress. And this is the concept of justice being seen to be done.
The police need to be in the limelight and on the front foot - sharing information, appealing for witnesses, door knocking, looking at CCTV footage. Maybe they are already doing it, but they need to step it up a notch and share their efforts with the Indian media. Maybe, offer for an Indian TV crew to go with one of their officers canvassing the neighbourhood; let a crew into the investigating room. All this adds credibility, and creates news without speculation.
Otherwise, a secretive approach just leads to speculation of laziness and KKK sort of behaviour that a recent cartoon alluded to. There is a big ‘Show and Tell’ angle to this investigation that the police seem to have forgotten. Without regular news, news agencies will invent what they can to create news, and that can only be detrimental.
Looking back on personal experience, I had the unfortunate experience of having my car broken into, and the stereo stolen a few weeks back. The police duly turned up, took my statement, and then disappeared. No follow up. No progress reports. Maybe, there was no investigation. Maybe, there was an investigation and there were no leads, but there was no sharing of information. Even a simple ‘There have been 3 similar incidents in your suburb’, or ‘We have arrested a similar offender this week’ would help ease the suspicion that they have done nothing about it.
Instead, in my case, the police got back a few weeks later, through a leaflet drop in the area warning people not to leave valuables in the car. In my case, should I have detached a 5kg stereo system that is securely fastened into the dash of the car every time I lock my car for the night? That is ridiculous. And yet, this is exactly the approach the police have taken on the Nitin Garg case – Blame the victim.
Blaming the victim for carrying ‘expensive’ iPods, for using a shortcut through a park – this is absolutely ridiculous. It is almost as ridiculous as when, a few years back, an Imam blamed victims of rape for dressing up in a manner that provokes crime. The police in Australia need to get off their high horses and stop blaming victims. Of course, talking about reasonable precautions is fine. But to ask people not to carry iPods is taking it too far.
In my view, this calls for a radical overhaul of the police system in Australia:
a) They need to work on releasing information quickly
b) They need to work with the media, not against it
c) They need to stop blaming victims for provoking attacks – may be true, but is just insensitive.
d) They need understanding of other cultures and how they perceive things
e) They need to show results quickly
f) They need to get pollies to stop shooting off their mouth before they have made an investigation
g) They need people on the force that speak Indian languages – maybe even an Indian taskforce that concentrates on crimes against Indians
h) Show the world that they are fighting crime rather than booking people who do not stop at a ‘Stop’ sign
And finally to answer my question ‘ Is Australia racist?’ Well the answer, unsurprisingly, is ‘Yes, there is racism in Australia, albeit in small pockets of the population’. Does that make Australia racist? I am not sure it does. Anyone who thinks otherwise has their heads buried in the sand. After all, this country has a history of migration, Whites only policies and a One Nation party.
But then, I believe there is nothing wrong with it. We are all entitled to our views, opinions and our prejudices as long as it doesn’t transgress the line of thought to become action and hate crimes.
The unfortunate murder of Nitin Garg in Melbourne has charged up a number of people, and in my view, rightly so. In my view, what went wrong was Julia Gillard, the Deputy Prime Minister trying to rule out race as a cause at a press conference. That was a poor choice of strategy. By pre-empting the police investigation to categorically declare that race was not a factor only inflamed passions even further.
B Chandrashekhar, my law teacher at IIM Bangalore used to say that ‘Justice not only needs to be done, but must also be seen to be done’. This is the basic premise that the pollies have forgotten. The truth may be that it may have been an opportunistic crime. But people need to watch the judicial machinery in action, reaching that decision, to be satisfied that it is so. A politician making a statement on a judicial matter, and offering no evidence in support, adds insult to injury.
Not only do the victim’s families and their supporters feel they have been unfairly denied a chance of justice, they also begin to believe there is no chance of justice in such a prejudiced world. And inevitably, conclusions are drawn – ‘They are trying to hide something’, ‘sweep it under the carpet’, ‘protect someone’…the rumours grow by the day.
The only way to prevent this is to let justice step in and take it’s course, and be seen to take it’s course. Most Indians would have more faith in the Austrealian justice system than in the Indian system. The Indian system is notoriously fallible, and it takes years to get any sort of result, let alone a conclusive one.
Where is Australia’s chance of redeeming their ‘safe’ and pristine image?
Aussies should not underestimate the power of the media in India. There are dozens of 24-hour news channels bombarding people with messages round the clock. When a message is repeated often enough, it becomes the truth, in people’s minds. These channels are giants compared to the likes of Channel 7 and 9. They have reach and influence thousands of times greater than the Australian media. It is that media that the PR gurus need to work on.
Being more open with the Indian media is very important. Providing hour by hour updates on the progress of investigations may be a good idea. More news of ‘No News’ is better than idle speculation. At least, viewers get the feeling that there is some progress. And this is the concept of justice being seen to be done.
The police need to be in the limelight and on the front foot - sharing information, appealing for witnesses, door knocking, looking at CCTV footage. Maybe they are already doing it, but they need to step it up a notch and share their efforts with the Indian media. Maybe, offer for an Indian TV crew to go with one of their officers canvassing the neighbourhood; let a crew into the investigating room. All this adds credibility, and creates news without speculation.
Otherwise, a secretive approach just leads to speculation of laziness and KKK sort of behaviour that a recent cartoon alluded to. There is a big ‘Show and Tell’ angle to this investigation that the police seem to have forgotten. Without regular news, news agencies will invent what they can to create news, and that can only be detrimental.
Looking back on personal experience, I had the unfortunate experience of having my car broken into, and the stereo stolen a few weeks back. The police duly turned up, took my statement, and then disappeared. No follow up. No progress reports. Maybe, there was no investigation. Maybe, there was an investigation and there were no leads, but there was no sharing of information. Even a simple ‘There have been 3 similar incidents in your suburb’, or ‘We have arrested a similar offender this week’ would help ease the suspicion that they have done nothing about it.
Instead, in my case, the police got back a few weeks later, through a leaflet drop in the area warning people not to leave valuables in the car. In my case, should I have detached a 5kg stereo system that is securely fastened into the dash of the car every time I lock my car for the night? That is ridiculous. And yet, this is exactly the approach the police have taken on the Nitin Garg case – Blame the victim.
Blaming the victim for carrying ‘expensive’ iPods, for using a shortcut through a park – this is absolutely ridiculous. It is almost as ridiculous as when, a few years back, an Imam blamed victims of rape for dressing up in a manner that provokes crime. The police in Australia need to get off their high horses and stop blaming victims. Of course, talking about reasonable precautions is fine. But to ask people not to carry iPods is taking it too far.
In my view, this calls for a radical overhaul of the police system in Australia:
a) They need to work on releasing information quickly
b) They need to work with the media, not against it
c) They need to stop blaming victims for provoking attacks – may be true, but is just insensitive.
d) They need understanding of other cultures and how they perceive things
e) They need to show results quickly
f) They need to get pollies to stop shooting off their mouth before they have made an investigation
g) They need people on the force that speak Indian languages – maybe even an Indian taskforce that concentrates on crimes against Indians
h) Show the world that they are fighting crime rather than booking people who do not stop at a ‘Stop’ sign
And finally to answer my question ‘ Is Australia racist?’ Well the answer, unsurprisingly, is ‘Yes, there is racism in Australia, albeit in small pockets of the population’. Does that make Australia racist? I am not sure it does. Anyone who thinks otherwise has their heads buried in the sand. After all, this country has a history of migration, Whites only policies and a One Nation party.
But then, I believe there is nothing wrong with it. We are all entitled to our views, opinions and our prejudices as long as it doesn’t transgress the line of thought to become action and hate crimes.
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